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Marketing Challenges and Aluminum Bats
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This 7 page report discusses the controversy regarding aluminum versus wood in baseball bats and decreasing the maximum allowable diameter - increasing the weight of the bat . . . who knew there could be so many issues related to baseball bats!? And who knew these issues could be the basis for lawsuits, heated debate, and endless discussion in the sports magazines and between baseball “analysts.” As a result, marketers face enormous challenges but they also have remarkable opportunities. Bibliography lists 7 sources.
Filename: BWalubat.rtf

Marketing Cuba through Development of Water Sports
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A 12 page paper assessing the attractiveness of developing water sports in Cuba. The paper reviews Cuba’s political and economic history over the past several years and includes SWOT and PESTLE analyses to conclude that Cuba may be attractive in the future but is not at the present time. Developers willing and able to wait the lengthy time that negotiations are likely to require should proceed with overtures to the Cuban government. Plans to further develop the diving industry could be attractive, but plans to develop associated, non-motorized water sports could be even more attractive to the Cuban government. Those already involved in Cuban diving are likely to have their own ideas and plans for development; others seeking to enter Cuba’s tourism industry would be wise to focus on sailing or kayaking. Bibliography lists 11 sources.
Filename: KSmktgCubaWaterSpts.rtf

Marketing Individual Athletes
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A 5 page paper arguing against the practice of marketing individual college athletes either to professional sports organizations or to local fans in the interest of greater sales of licensed products. Though some believe that collegiate players should be paid, most others still believe that amateur status as defined as the NCAA should be rigidly defended and observed. Bibliography lists 8 source.
Filename: KSmktgAthlete.doc

Marketing Research Study; Marketing Techniques Used by NBA Teams
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This is 4 page paper reviews a research article investigating the marketing of NBA teams. The paper summarises the article which assesses the value of different marketing techniques to increased attendance gains as it is perceived by the NBA marketers and the attendees. The bibliography cites one source.
Filename: TEnbamark.rtf

Martial Arts
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A 10 page overview of Chinese martial arts. Discussion of Japanese and Korean martial arts are also provided. Bibliography lists 4 sources.
Filename: RAmrtrt.rtf

Massage Therapy / A Hypothetical Case Evaluation
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A 5 page examination of the pain and discomfort being experienced by a fictional middle age bowler and computer programmer. Addresses the factors contributing to the pain, the responsible muscles, the bony landmarks and areas of massage concentration. Bibliography lists 4 sources.
Filename: Massageb.wps

Mathematics in Sports
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An 11 page explanation of how mathematics are indeed an important tool in sports. Not only does an understanding of mathematics empower players by enabling them to use their body in the most effective manner to achieve optimum performance, mathematics are also useful in a diversity of other areas that are relevant to sports. Bibliography lists 10 sources.
Filename: PPmathSp.rtf

Melvin H. Williams' 'Nutrition For Health, Fitness & Sport': Relating To Everyday Life
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11 pages in length. Nutrition and exercise represent integral components within the overall concept of well being. In fact, it can readily be asserted that proper nutrition and regular exercise may be the cornerstone of treatment for myriad illnesses and diseases. Changing one's diet and lifestyle can reflect a more healthful approach and significantly alter the crippling influence that can arise due to health-related problems; however, even when armed with this knowledge, untold numbers of people continue to consume unhealthy diets and eschew any exercise at all. What properties of nutrition and exercise promote sound physical and mental health in everyday life? Melvin H. Williams believes he has the answer in his book entitled 'Nutrition For Health, Fitness, And Sport.' Bibliography lists 12 sources.
Filename: TLCntrsh.rtf

Men's Magazine Ads: Representation Of Masculinity
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5 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which magazine advertising skews the perspective of male masculinity has come to represent a commonplace approach to capitalistic consumerism. Proponents of magazine advertising contend that there is one phrase for those who are prone to the deceptiveness of media marketing: caveat emptor. They argue that it is not up to the advertiser to be responsible for the buyer's gullibility, even if that buyer happens to be an impressionable male seeking to emulate the ad's buff model. Bibliography lists 5 sources.
Filename: TLCmenmg.wps

Michael Jordan - Is He A Hero?
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A 5 page synopsis of the 1992 biography of Michael Jordan by Sam Smith. The writer demonstrates that while Smith's biography shows a negative side to Jordan's character not seen by his adoring public, debunking the Jordan mystique was not Smith's intention. Smith succeeds in presenting Jordan, not as a godlike superstar, but rather it offers a picture of Michael Jordan as an ordinary person-flawed, moody, gifted and human.
Filename: Mikejord.wps

Michael Jordan / Cultural Hero
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A 7 page discussion of how, in the context of his career, accomplishments, etc;-- basketball player Michael Jordan serves as a persuasive communicator and role model to the African-American community. Many insightful examples are offered. Bibliography lists 8 sources.
Filename: Michaelj.wps

Michael Jordan and High School Cut
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A 5 page paper which examines how Michael Jordan was cut from his high school basketball team and how this illustrates one’s negative experiences in youth does not determine one’s future. Bibliography lists 5 sources.
Filename: RAmkjo.rtf

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